An initiative is developed in Bulawayo to increase women’s participation in the media, film and television industry. The project is also aimed at building their capacity to fight gender-based violence (GBV) through offering a media reporting manual and an increased level of digital participation.
The campaign was launched by Ibhayisikopo Film Project and Hivos.
“This project aims to contribute towards the fight against gender-based violence and toxic masculinity in Zimbabwe’s socio-political landscape. The strategy to achieve this will involve working with the media houses, the public, government institutions, tertiary institutions and arts organisations so as to create and implement a solution,” Priscilla Sithole Ncube of Ibhayisikopo Film Project explained. “The project will further provide a women-friendly capacity-building environment, dominated by women during the implementation project.”
According to her, the GBV digital reporting manual will also unite the women in the media to self-organise against gender inequality, sexual harassment, gender-based violence and women’s lack of access to economic empowerment.
10 female leaders from various sectors, including universities and civil society organisations, are to contribute towards the creation of the manual.
“GBV in the media includes stereotypes, gender insensitive reporting, exclusion of women and homophobia. The project is in view of the use of digital media as a path to capacitate women in social and political advocacy,” Ncube stated. “Very little effort is directed towards engaging structural violence and the masculinity of the space, its gender insensitivity and the fixation of opportunities to either males or a few women at the benevolence of males.”