United Kingdom-based British Airways has announced that all its proceeds from the Flying Start charity will be donated to the victims of Cyclone Idai that battered Mozambique, Malawi and Zimbabwe this past week.
Flying Start is the global charity partnership between British Airways and Comic Relief which the airline primarily aims to help by supporting children in the communities it flies, a chance to have a brighter future. But because of the severe effects of the cyclone, those funds will be redirected.
British Airways said that for the next two weeks, all onboard envelope collections will go to the Disasters Emergency Committee’s (DEC) relief efforts in areas devastated by Cyclone Idai.
Holly Gray, British Airways’ community investment manager said they were using the breadth of their network and the generosity of their customers to support the destitute people in delivering a rapid response in times of crisis.
“The funds we raise will help bring urgent and lifesaving aid to those affected through the delivery of emergency shelter kits, essential food items, water purification tablets and urgent health assistance, for the communities who have been devastated by cyclone Idai,” Gray said.
There is an urgent need for food, shelter, water and sanitation, emergency aid, and general financial support to assist with dealing with the effects of the floods, to rebuild and to strengthen structures so as to withstand similar occurrences in the future.